Performance Marketing Manager (m/f/d)

Location: Berlin
Working Hours: Full-time
Work Model: Hybrid / partial remote possible

About Amara™

We are Amara™, a Berlin-based startup developing an AI-powered companion for older adults. Our product supports cognitive abilities, provides structure in everyday life, and helps people maintain independence and safety for as long as possible. In a small, fast-moving team, we work at the forefront of applied AI - building technology with clear social relevance. AI is central to both our product and how we work every day.

Your Mission

You will own our paid acquisition engine, scaling installs and conversions across Meta, Google, YouTube, TikTok, Apple Search Ads, and emerging paid channels. You're both a strategist and an operator: you design experiments, build campaigns, run rapid creative tests, and turn winning concepts into scalable systems. Your goal: drive user growth efficiently while maintaining CAC below target and continuously improving LTV-to-CAC ratio.

Your Responsibilities

• Paid Acquisition: Design and execute full-funnel user acquisition campaigns across Meta, Google, Apple, Youtube and TikTok campaigns

• Budget & Optimization: Manage media budgets, pacing, and optimization toward CPI/CAC targets

• Channel Expansion: Test emerging channels (e.g. Nextdoor, Reddit) for incremental reach

• Audience & Creative Strategy: Develop audience segmentation strategies and analyze performance by creative, audience, and placement

• Influencer Amplification: Amplify viral influencer content through Spark Ads and paid boosts

• Creative Testing: Run 10–20 creative variations weekly to maintain test velocity and learning compounding

• Tracking & Reporting: Own dashboards and performance tracking via Adjust, Mixpanel, GA4, and Looker Studio

• Experimentation: Build experiments around CAC, ROAS, retention, and payback period

• Technical Infrastructure: Implement and maintain tracking stack (Server-Side GTM, CAPI) and app attribution (Adjust) including dual-app tracking (Seniors/Family App)

• CRO & Lifecycle: A/B testing on landing pages, app stores (ASO), and in-app onboarding to maximize conversion rates. Support automated CRM flows to improve retention

Your Skillset

• 5+ years of hands-on paid media experience for consumer apps or DTC brands

• Proven success managing multi-channel budgets with ROI discipline

• Deep expertise in TikTok Ads Manager, Meta Business Suite, and Google Ads

• Analytical and experimental mindset - comfortable living inside dashboards

• Proficient in campaign automation, pixel setup, and audience retargeting logic

• Experience in mobile app growth and attribution modeling

• Familiar with Spark Ads, creative testing frameworks, and A/B experimentation

• Basic SQL or Looker knowledge for deeper performance analysis

• Hands-on experience with AI-powered tools (e.g. Claude, Gemini) for analysis, content, and workflow optimization or a strong drive to adopt them quickly

• Fluency in English, written and spoken, German nice-to-have

Tool Stack

Tools we work with include TikTok Ads Manager, Meta Business Suite, Google Ads, YouTube Ads, Apple Search Ads, Google Tag Manager (Server-Side), Adjust, Mixpanel, GA4, Looker Studio, Supermetrics, Asana, Airtable, Figma, Cursor, Slack, and Google Workspace. Experience with all of them is a plus, but what matters most is the willingness to learn and adapt quickly.

What You Bring

• Passion for data-driven growth and performance marketing

• Genuine interest in our target audience: you understand that marketing a product for older adults and their families requires empathy, clarity, and cross-generational communication

• High sense of ownership: you treat media budgets with discipline and accountability

• Creative curiosity: you care deeply about the performance of visuals, hooks, and copy

• Speed and pragmatism: you launch multiple tests weekly and adjust daily

• Collaborative mindset: you bridge data and creative to scale winners fast

• Strong interest in socially relevant topics such as AI, cognitive support, and aging

Why Amara™?

• Work on a product with real social impact — technology that helps people age independently and with dignity

• Work at the forefront of applied AI — not just on an AI product, but with AI as a daily tool in your marketing work

• Significant ownership over our entire paid growth engine

• Short decision-making paths, direct communication, and fast execution

• Open team culture based on trust, appreciation, and collaboration

• An environment where analytical precision, pragmatic execution, and purpose come together

Interested?

We look forward to receiving your application including your CV, relevant case studies or performance examples, salary expectations, and earliest possible start date. We work in a hybrid model, with regular presence at our Berlin office and the option to work remotely part of the week.

Send your application to jobs@amara.app

Social Media Marketing Manager (m/f/d)

Location: Berlin
Working Hours: Full-time
Work Model: Hybrid / partial remote possible

About Amara™

We are Amara™, a Berlin-based startup developing an AI-powered companion for older adults. Our product supports cognitive abilities, provides structure in everyday life, and helps people maintain independence and safety for as long as possible. In a small, fast-moving team, we work at the forefront of applied AI — building technology with clear social relevance. AI is central to both our product and how we work every day.

Your Responsibilities

• Channel & Platform Management: Ownership of our social media channels with a focus on Meta, LinkedIn, X, YouTube, and TikTok

• Strategy & Distribution: Execution and continuous development of our organic social media strategy, including target-group-specific distribution

• Community Management: Building, moderating, and actively engaging with users, relatives, and interested audiences; always with a strong focus on value and trust

• Content & Editorial Planning: Planning, maintaining, and evolving the editorial and content calendar in close collaboration with Design, Product, and the Founding Team

• Partner & Product Communication: Communicating strategic partnerships with medical institutions, partners, and other AI companies

• Performance & Optimization: Analyzing relevant KPIs, deriving insights, and continuously optimizing reach, engagement, and relevance

• Trend Monitoring: Early identification of platform, content, and format trends and translating them effectively into our channels

Your Skillset

• Experience in building, managing, and scaling social media channels

• Strong understanding of platform mechanics, audiences, and organic growth

• Experience in editorial planning, content distribution, and community management

• Analytical mindset with routine handling of performance data and insights

• Hands-on experience with AI-powered tools (e.g. Claude, Midjourney, Gemini) or a strong drive to adopt them quickly and integrate them into your workflow

• Structured, self-driven working style with a high quality standard

• Startup mindset: pragmatic, hands-on, and with a strong sense of when speed matters more than perfection

• Fluency in German and English, written and spoken

What You Bring

• Passion for social media, communication, and brand building

• Genuine enthusiasm for working with and for older adults — you enjoy cross-generational communication and care about making technology accessible for people of all ages

• 3+ years of professional experience in social media marketing, content marketing, or community management

• Ability to communicate complex topics (e.g., AI, health, aging) in a clear and target-group-appropriate way

• High sense of ownership and enjoyment in managing channels independently

• Curiosity and initiative to explore AI tools and make them part of your daily workflow

• Strong interest and willingness to deeply engage with socially relevant topics such as AI, cognitive support, and aging

• Team-oriented mindset and enthusiasm for close collaboration with Design, Product, and Tech

Why Amara™?

• Work on a product with real social impact

• Significant creative freedom and true ownership in building our brand and social media presence

• Work at the forefront of applied AI — not just on an AI product, but with AI as a daily tool in your marketing work. This is your chance to shape how AI transforms content and communication workflows

• Short decision-making paths, direct communication, and fast execution

• An environment where strategic thinking, pragmatic execution, and purpose come together

Interested?

We look forward to receiving your application including your CV, work samples or examples of channels you've managed, salary expectations, and earliest possible start date. We work in a hybrid model, with regular presence at our Berlin office and the option to work remotely part of the week.

Send your application to jobs@amara.app

Junior Graphics & Motion Designer (m/f/d)

Location: Berlin
Working Hours: Full-time (40 hours/week)
Work Model: On Site

About Amara™

We are Amara™, a Berlin-based startup developing an AI-powered companion for older adults. Our product supports cognitive abilities, provides structure in everyday life, and helps people maintain independence and safety for as long as possible. In a small, fast-moving team, we work at the forefront of applied AI — building technology with clear social relevance. AI is central to both our product and how we work every day.

Your Responsibilities

• Motion & Video Content: Conceptualization and execution of 2D animations, motion graphics, and short-form video content

• Content Production: Independent shooting, editing, and finalizing of video and visual content

• Visual Design: Design of social media assets, website elements, newsletters, and pitch decks

• Product Support: Close collaboration with the product team to create UI animations, micro-interactions, and iconography for app

• Trend Awareness: Identifying trends early and leveraging them strategically to increase reach and engagement

• Asset Optimization: Creatively repurposing existing material and maximizing the potential of our assets

• Performance Monitoring: Supporting the team in tracking content performance and deriving optimization opportunities

Your Skillset

• End-to-end execution of content and ad campaigns across visual and video formats

• Development of storyboards, layouts, and animations to support content and website projects

• Fast, structured working style without compromising quality

• Strong proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Illustrator, Photoshop) and tools like Canva, Figma and Flora

• Hands-on experience with AI-powered creative tools (e.g. Midjourney, Claude, Gemini)  or a strong drive to adopt them quickly and integrate them into your workflow

• Startup mindset: pragmatic, solution-oriented, with a strong sense of when speed matters and when attention to detail is required

• Fluency in German and English, written and spoken

What You Bring

• Strong passion for video, motion design, and social media

• Genuine enthusiasm for working with and for older adults; you enjoy cross-generational collaboration and care about making technology accessible for people of all ages

• Ideally up to 2+ years of professional experience in a comparable role
  (social media, content, creative industry)

• Independent, reliable working style, even under pressure

• High willingness to learn and genuine interest in complex, socially relevant topics such as AI, cognitive support, and aging

• Curiosity and initiative to explore AI tools and make them part of your creative process

• Strong instinct for storytelling, audiences, and visual communication

Why Amara™?

• Work on a product with real social impact

• Work at the forefront of applied AI — not just on an AI product, but with AI as a daily creative tool. This is your chance to shape how AI transforms design workflows from day one

• Short decision-making paths, high ownership, and real responsibility

• Open team culture based on trust, appreciation, and collaboration

• An environment where pragmatic execution, speed, and strong design standards come together

Interested?

We look forward to receiving your application including your portfolio or showreel, salary expectations, and earliest possible start date.

Send your application to jobs@amara.app

(Senior) Backend Engineer – AI / Audio / Python (m/f/d)

Location: Berlin
Working Hours: Full-time
Work Model: Hybrid / partial remote possible

About Amara™

We are Amara™, a Berlin-based startup developing an AI-powered companion for older adults. Our product supports cognitive abilities, provides structure in everyday life, and helps people maintain independence and safety for as long as possible. In a small, fast-moving team, we work at the forefront of applied AI, building technology with clear social relevance. AI is central to both our product and how we work every day.

Your Mission

You will own the backend foundation of our voice-driven, AI-first product. As one of our earliest engineering hires, you'll architect scalable APIs and real-time audio systems, integrate cutting-edge LLMs and audio models, and work directly with the founding team to shape the technical direction of Amara™. This is a high-ownership role for someone who thrives at the intersection of Python, AI, and audio engineering.

Your Responsibilities

• Backend Architecture: Design and build robust backend services in Python (FastAPI) and real-time audio pipelines (RTC / Streaming)

• LLM & Audio Integration: Integrate LLMs, embeddings, and audio models (e.g. Whisper, ElevenLabs, Coqui, OpenAI, local inference)

• Voice AI Development: Develop modular voice AI and intelligent conversation flows using LangChain

• API Design & Collaboration: Work closely with frontend engineers (FlutterFlow / React Native) on API design and data flows

• Database & Auth Management: Implement and maintain Supabase for authentication, database, and storage

• Infrastructure & CI/CD: Build and maintain CI/CD workflows (GitHub Actions, Docker, Kubernetes / AWS)

• Model Orchestration: Collaborate with AI researchers and voice engineers on model optimization and orchestration

Your Skillset

• Strong Python background with production experience in FastAPI or similar frameworks

• Experience integrating LLMs or audio models (TTS, STT, voice cloning) — or a strong drive to learn it quickly

• Solid understanding of software architecture and design patterns

• Familiarity with Supabase, PostgreSQL, and vector databases (e.g. Pinecone, Weaviate, PGVector)

• Understanding of LangChain, RAG, embeddings, prompt pipelines, and memory systems

• Hands-on experience with Docker, CI/CD, and modern cloud setups (AWS)

• Bachelor's degree in Computer Science or a related field

• Bonus: Familiarity with Flutter, LiveKit, PyTorch, Mixpanel, Sentry

• Startup DNA: hands-on, iterative, results-driven

• Fluency in English, written and spoken

Must-Have Skills

Python, Docker, PostgreSQL, Audio, LLMs, Large Language Models, AI

What You Bring

• Passion for building reliable, scalable backend systems — and the curiosity to work at the frontier of voice AI

• Genuine enthusiasm for working on a product that helps older adults live independently — you care about making technology accessible and meaningful

• High sense of ownership: you take responsibility for the systems you build and proactively identify and solve problems

• Comfort with ambiguity: you can make pragmatic technical decisions in a fast-moving, early-stage environment

• Collaborative mindset: you communicate clearly across engineering, product, and research

• Strong interest in socially relevant topics such as AI, cognitive support, and aging

Why Amara™?

• Work on a product with real social impact — technology that helps people age independently and with dignity

• Work at the forefront of applied AI — you won't just use AI, you'll build the systems that power it

• High ownership and direct influence over our core technical architecture from day one

• Short decision-making paths, direct communication, and fast execution

• Open team culture based on trust, appreciation, and collaboration

• Fully remote work with a collaborative, async-friendly team

Interested?

We look forward to receiving your application including your CV, links to relevant projects or repositories, salary expectations, and earliest possible start date.

Send your application to jobs@amara.app

Senior Advisor & App-Tester (m/w/d)

Ort: Berlin
Arbeitszeit: Minijob (geringfügige Beschäftigung)
Arbeitsmodell: Vor Ort & Remote möglich

Über Amara™

Wir sind Amara™ — ein Berliner Startup, das einen sprachbasierten KI-Begleiter für ältere Erwachsene entwickelt. Amara™ unterstützt im Alltag, gibt Orientierung und hält Familien verbunden — ganz ohne neue Geräte und ohne komplizierte Menüs. Wir arbeiten in einem kleinen, engagierten Team an Technologie, die wirklich etwas verändert.

Wir glauben: Die besten Ideen für ein Produkt kommen von den Menschen, die es später nutzen werden. Deshalb suchen wir Sie.

Ihre Mission

Sie kennen das Leben aus einer Perspektive, die kein Studium vermitteln kann. Was es bedeutet, einen langen, erfüllten Alltag gelebt zu haben. Welche kleinen Dinge wirklich helfen — und welche nerven. Genau dieses Wissen ist für uns unbezahlbar.

Als Senior Advisor & Tester bei Amara™ bringen Sie Ihre Erfahrungen, Ihren Alltag und Ihre ehrliche Meinung direkt in die Entwicklung ein. Sie helfen uns dabei, Amara™ zu dem zu machen, was es sein soll: ein echter Begleiter, der versteht, wie Menschen wirklich leben.

Ihre Aufgaben

• Produkt-Feedback: Sie testen neue Funktionen im Alltag und berichten uns, was funktioniert — und was nicht

• Alltagseinblicke: Sie teilen mit uns, was Ihren Tag ausmacht, was Sie beschäftigt, was Ihnen fehlt oder was Ihnen Freude bereitet

• Mitgestaltung: Sie nehmen an regelmäßigen Gesprächsrunden mit unserem Team teil und bringen Ihre Ideen ein

• Sprache & Verständlichkeit: Sie helfen uns, Texte, Dialoge und Erklärungen so zu formulieren, dass sie wirklich verständlich sind

• Ehrliche Stimme: Sie sagen uns, wenn etwas nicht stimmt — ohne Umschweife

Was Sie mitbringen

• Sie sind 60 Jahre oder älter

• Sie haben Lust, Neues auszuprobieren — auch wenn Technik nicht immer Ihr bestes Freund war

• Sie sind neugierig, offen und haben eine Meinung (die Sie auch gerne äußern)

• Sie möchten aktiv dazu beitragen, dass Technologie besser und menschlicher wird

• Sie haben Zeit und Lust, sich regelmäßig einzubringen — ob ein paar Stunden pro Woche oder mehr, das entscheiden Sie selbst

• Vorkenntnisse in Technik oder Programmierung? Nicht nötig!

Was wir Ihnen bieten

• Eine sinnvolle Aufgabe, bei der Ihre Erfahrung zählt — nicht trotz Ihres Alters, sondern genau deswegen

• Ein herzliches Team aus Menschen verschiedener Generationen — von jung bis erfahren — das zuhört und Ihre Perspektive ernst nimmt

• Minijob-Basis (geringfügige Beschäftigung, voll vereinbar mit Ihrer Rente)

• Flexible Zeiteinteilung, die sich nach Ihrem Leben richtet

• Die Möglichkeit, remote oder persönlich in unserem Berliner Büro mitzuwirken

• Eine kleine Aufwandsentschädigung für Ihre Zeit

• Das gute Gefühl, an etwas Wichtigem mitzuarbeiten

Warum das wirklich das schönste Praktikum sein könnte

• Weil Sie hier keine Kaffeetassen spülen.

• Weil Ihre Meinung den Unterschied macht.

• Weil Sie erleben, wie aus Ihren Worten ein besseres Produkt entsteht — für Menschen wie Sie, für Ihre Kinder und Enkel, für alle, die eines Tages einen verlässlichen Begleiter an ihrer Seite wünschen.

  Wir gestalten Amara™ gemeinsam mit den Menschen, die es nutzen werden. Und wir würden uns sehr freuen, wenn Sie dabei sind.

Interesse?

Wir freuen uns auf Ihre Bewerbung! Damit wir uns ein erstes Bild machen können, bitten wir Sie um:

Ein kurzes Anschreiben:
Wer sind Sie? Was hat Sie bewogen, sich zu bewerben? Was beschäftigt Sie im Alltag?

Einen kurzen Lebenslauf:
Kein perfektes Dokument — uns interessiert, was Sie in Ihrem Leben gemacht haben, welche Berufe, Hobbys oder Engagements Sie geprägt haben.

Es gibt keine falschen Antworten. Wir suchen keine bestimmte Ausbildung oder Karriere — wir suchen Menschen, die neugierig sind, gerne reden und Lust haben, mit einem bunten Team aus verschiedenen Generationen zusammenzuarbeiten.

Send your application to jobs@amara.app