Social Media Marketing Manager (m/f/d)

Location: Berlin
Working Hours: Full-time
Work Model: Hybrid / partial remote possible

About Amara™

We are Amara™, a Berlin-based startup developing an AI-powered companion for older adults. Our product supports cognitive abilities, provides structure in everyday life, and helps people maintain independence and safety for as long as possible. In a small, fast-moving team, we work at the forefront of applied AI — building technology with clear social relevance. AI is central to both our product and how we work every day.

Your Responsibilities

• Channel & Platform Management: Ownership of our social media channels with a focus on Meta, LinkedIn, X, YouTube, and TikTok

• Strategy & Distribution: Execution and continuous development of our organic social media strategy, including target-group-specific distribution

• Community Management: Building, moderating, and actively engaging with users, relatives, and interested audiences; always with a strong focus on value and trust

• Content & Editorial Planning: Planning, maintaining, and evolving the editorial and content calendar in close collaboration with Design, Product, and the Founding Team

• Partner & Product Communication: Communicating strategic partnerships with medical institutions, partners, and other AI companies

• Performance & Optimization: Analyzing relevant KPIs, deriving insights, and continuously optimizing reach, engagement, and relevance

• Trend Monitoring: Early identification of platform, content, and format trends and translating them effectively into our channels

Your Skillset

• Experience in building, managing, and scaling social media channels

• Strong understanding of platform mechanics, audiences, and organic growth

• Experience in editorial planning, content distribution, and community management

• Analytical mindset with routine handling of performance data and insights

• Hands-on experience with AI-powered tools (e.g. Claude, Midjourney, Gemini) or a strong drive to adopt them quickly and integrate them into your workflow

• Structured, self-driven working style with a high quality standard

• Startup mindset: pragmatic, hands-on, and with a strong sense of when speed matters more than perfection

• Fluency in German and English, written and spoken

What You Bring

• Passion for social media, communication, and brand building

• Genuine enthusiasm for working with and for older adults — you enjoy cross-generational communication and care about making technology accessible for people of all ages

• 3+ years of professional experience in social media marketing, content marketing, or community management

• Ability to communicate complex topics (e.g., AI, health, aging) in a clear and target-group-appropriate way

• High sense of ownership and enjoyment in managing channels independently

• Curiosity and initiative to explore AI tools and make them part of your daily workflow

• Strong interest and willingness to deeply engage with socially relevant topics such as AI, cognitive support, and aging

• Team-oriented mindset and enthusiasm for close collaboration with Design, Product, and Tech

Why Amara™?

• Work on a product with real social impact

• Significant creative freedom and true ownership in building our brand and social media presence

• Work at the forefront of applied AI — not just on an AI product, but with AI as a daily tool in your marketing work. This is your chance to shape how AI transforms content and communication workflows

• Short decision-making paths, direct communication, and fast execution

• An environment where strategic thinking, pragmatic execution, and purpose come together

Interested?

We look forward to receiving your application including your CV, work samples or examples of channels you've managed, salary expectations, and earliest possible start date. We work in a hybrid model, with regular presence at our Berlin office and the option to work remotely part of the week.

Send your application to jobs@amara.app