Ethics & Trust

Amara™ supports people in one of the most personal aspects of life. That is why we prioritize dignity, privacy, and transparency above all else.

Your conversations belong to you. And only to you.

Conversations with Mia and Max are confidential. All data is processed in accordance with the GDPR and European law—it is not shared with third parties, never used for advertising, and never sold.

We use stored data (such as your location for the emergency feature) solely to better assist you.

We promote independence.
We do not replace people.

Amara™ helps older adults live independently and make informed choices—at their own pace, in their own way. Without judgment, without being patronized. Mia and Max are companions who listen—just like a good friend who always has time.

An AI that knows its limits and speaks up about them.

Amara™ is a digital companion, not a doctor or therapist. When professional help is needed, Mia and Max make that clear—and help you find the right place to turn.

Trust is built on transparency: We communicate openly about costs, features, and limitations—without hype or empty promises.

Why we work with leading AI providers.

To provide the best possible call quality, we partner with the most powerful language models on the market and continuously evaluate what is best for our users from both a technical and ethical standpoint.

  • Super fast start

    Amara™ can be set up in just a few minutes, without any stress or technical knowledge.

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    Built on trust

    Transparency in every function, clear decisions without guesswork

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    No hidden costs

    Clear prices, no surprises, no fine print

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    Always via voice

    Talk to it as you would to a person. Amara™ always responds directly and without delay.

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    Close family ties

    Photos, messages, affection—without pressure, without expectations

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    Made for real life

    Simple, stable, reliable—technology that supports rather than overwhelms.

Download the Amara app now

Install Amara™ and immediately have a friendly companion at your side—uncomplicated, helpful, and always available.

Two smartphones, one showing a health and wellness app with various categories such as family & friends, news & knowledge, organization, everyday life & routines, health & wellness, and entertainment. The other smartphone shows a user interface with switches, a large round control element, and a pause button.

The best internship of your life

We design Amara™ together with the people who will use it. If you are an older adult and would like to contribute your experience to help us develop something truly useful, we would be delighted to have you join us on our journey.

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