The idea for Amara originated in our own families.
The idea for Amara originated in our own families.
How it all began
The idea for Amara™ came about because we observed something very common in our own families: the more digital everything became, the harder it was for older relatives to keep up. Not because they weren't interested, but because the tools became too complex. However, their desire remained the same: closeness, communication, and a sense of belonging.
This led to a simple conclusion: if technology is overwhelming, it needs to be more subtle. Language is better suited to this than any menu because it is intuitive and does not exclude anyone.
How Amara™ was developed: Amara™ is a voice-based AI companion for older adults that provides support in everyday life, offers guidance, and facilitates closeness within the family—without any technical hurdles.
Amara makes digital participation a matter of course again
Language creates a connection that feels natural.
Amara™ offers security, strengthens family ties
, and provides support
in the moments that matter in everyday life.
Amara makes digital participation a matter of course again
Language creates a connection that feels natural.
Amara™ offers security, strengthens family ties
, and provides support
in the moments that matter in everyday life.
Our values
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dignity
Amara™ treats older people with respect, without lecturing them or creating barriers.
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simplicity
Everything is designed to work without pressure and without prior knowledge.
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proximity
Technology supports connectedness rather than replacing or disrupting it.
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reliability
Amara™ responds in a predictable and stable manner, with no surprises and no hidden processes.
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![Two women talking, an older woman with white hair holding a smartphone, the younger woman with brown hair has a laptop, both are wearing beige suits, with a plain brown wall in the background.]()
co-creation
Experience gained from everyday life and care flows directly into further development.
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![An older woman with gray, curly hair, wearing a light blue sleeveless top and light-colored pants, stands in front of a sand-colored wall and looks at her smartphone with a smile.]()
transparency
Amara™ clearly shows what is happening in the background, without tricks or technical jargon.
Download the Amara app now
Install Amara™ and immediately have a friendly companion at your side—uncomplicated, helpful, and always available.
7 days free of charge
Updates, background information, and new features—delivered straight to your inbox
The best internship of your life
We design Amara™ together with the people who will use it. If you are an older adult and would like to contribute your experience to help us develop something truly useful, we would be delighted to have you join us on our journey.
